Keyword research is portion of SEO (search engine optimization). 'keyword' is a word that people type in a search engine to find information. To gain such information, website owners need to dig into their desired audience and search engines. What search word do people type into Google to look for a specific product, service, business or any type of business or company? And what do they expect to find? With this list, website holders can create content that attract extra high-quality traffic to their website. Keyword research is never ending process: repeating it regularly is required to stay up-to-date!